Everyone who chooses to return home to start a business has a wish, but the road to entrepreneurship is not an easy one. Only by not being afraid of setbacks, hardships, and advancing despite difficulties can you hope to succeed.
My name is Li XX, and I am the general manager of Hubei Diaolong Brewing Co., Ltd. After I graduated from college in 20xx, I went to Guangdong to work alone. Because I was not satisfied with the nine-to-five life, I soon came up with the idea of returning to my hometown to start my own business.
My hometown, Zaoyang City, is located in the northwest of Hubei Province. It is the hometown of Liu Xiu, Emperor Guangwu of the Eastern Han Dynasty, and has the reputation of "the hometown of the emperor". The rice wine brewing industry here has a long history, and drinking rice wine "too early" (common name for breakfast in Zaoyang area) has become a traditional custom.
A habit of local people.
After some investigation, I felt that there was great potential to develop rice wine brewing industry in Lutou Town, Zaoyang City, so I informed my father of my idea. Unexpectedly, my father and I hit it off immediately. At this time, Zaoyang Diaolongbei Brewery went bankrupt and reformed.
During the production period, my father and I ran around raising funds to buy out the XX Brewery in Zaoyang City. In September 2006, with the help and guidance of the local industrial and commercial department, I changed the Zaoyang xx Brewery into Hubei xx Brewery Co., Ltd.
One month later, the first batch of rice wine after the establishment of the new company was successfully released. At this time, it happened to coincide with the first food expo held in Wuhan. I originally thought that my company could take this opportunity to improve the quality of Lutou Difeng rice wine.
Well-known, but the reality is far from my expectations. By participating in this food expo, I clearly realized that our rice wine products still need to do a lot to survive in the market competition.
Since there is no practical experience, sales have become a big problem. In order to reduce costs, I design the outer packaging of rice wine products myself. Because I have no professional knowledge and only pursue durability, I ignored the outer packaging bag and no portable
The rope makes it inconvenient for consumers to carry. The product's low popularity and poor packaging meant that the rice wine that the company expected to sell out in two months took almost a year to sell.
In the face of failure, I did not lose heart. Through continuous learning and research, I finally developed a variety of high, middle and low-end exquisite packaging. I remember meeting the employees of Jinguande at a cocktail party and talking about how to build a brand.
He Ho, so he became associated with Jin Guande.
"Jin Guande is trustworthy for the following points." Mr. Li recalled:
1. Jinguande is an honest company, which is doing very well.
2. It’s all based on the customer, and we will never be sloppy.
3. Make every effort to complete the order without delay.
4 The extraordinary unit that completes orders the fastest.